With Account-based Marketing on the rise, it’s crucial to revisit the fact that as an idea and practice, ABM is not new. However, the deployment practices have greatly evolved to mirror the need for highly-targeted, quality lead generation. It’s not enough to merely target a list anymore. You need to also speak with personalization and […]
B2B marketers using the NetLine Portal for content syndication lead generation are already using the robust reporting and real-time data to optimize campaigns. Not to be ones to rest on our laurels, we’re excited to share some best practices and new updates that make it even easier to assess and enhance your NetLine campaign performance. […]
Plus thematic ties to our Behind the Scenes presentation, “Seeing Lead Gen Through the Buyer’s Lens: Improve ROI with Content Strategy Driven by Buyer Behavior Insights”) As a marketer, and before coming to NetLine, my romance with content was a tangled one. Always fighting against the crude reality of demands for ROI evidence, I advocated against […]
We’re gearing up for another compelling webinar with our friends and content-gurus at Influence & Co! This time, we’re digging into the content and tools B2B marketers need to accelerate the buyer’s journey and how to do it in a way that maximizes intent signals garnered from content. To share more details about what marketers […]
Marketers who rely on webinars as part of their lead generation strategy know how important nurture campaigns and follow-ups are to creating a sound prospect relationship. When a highly engaged prospect invests time in you by attending or watching a webinar, getting their fully-permissioned data in your CRM as quickly as possible could mean the […]