For 2019, the party is over — and so, it seems, the same can be said for third-party cookie tracking as we know it. Other articles have already broken this down quite nicely, so for our needs, we’ll only review the basics. What’s Happening During their I/O Event in May of 2019, Google announced that […]
According to research conducted by Forrester, consumers study 11.4 pieces of content before making a purchase decision. Despite the fact that this is only a slight increase from Google’s Zero Moment of Truth Macro Study (10.4), these figures underscore a truth we’ve come to know in modern business: quality leads are tied to quality content. […]
Earlier this month, NetLine’s sales, marketing, and client services teams got together for a few days of training and connection in Monterey, CA. (Yes, we’re sorry you couldn’t have joined us, too.) Aside from our morning visits from Karl and the symphony of sea lions serenading us shortly after sunset, it was a lovely backdrop […]
There is a lot happening in the world of data compliance. Being a content-centric lead generation platform for B2B marketers, my team and I are responsible for capturing, filtering, scrubbing, and dynamically fulfilling millions of fully-permissioned data-points on a daily basis. As a result, we go to great lengths to keep ourselves up-to-date on every […]
Is there ever such a thing as too much good news? Cool, we didn’t think so either. Recently, G2 Crowd shared the good news with us that NetLine had been named a Leader for Fall 2019. Though we’ve been fortunate enough to be recognized by G2 Crowd multiple times in the past, it’s always an […]