Marketer Showcase: Nick Robinson of SAP North America

Strategy is the name of the game — especially for SAP North America’s Director of Digital Marketing. As a digital leader for one of the country’s largest companies, Nick Robinson has a lot on his plate. From increasing conversion rates to measuring content performance, he has plenty of wisdom to share when it comes to […]

How to Eliminate Waste in Your B2B Lead Generation Efforts

According to research conducted by Forrester, consumers study 11.4 pieces of content before making a purchase decision. Despite the fact that this is only a slight increase from Google’s Zero Moment of Truth Macro Study (10.4), these figures underscore a truth we’ve come to know in modern business: quality leads are tied to quality content.  […]