Why We Launched the Open B2B Lead Gen Marketplace

Last Tuesday, we launched the open B2B lead gen marketplace, the first and only bid-based auction platform for Marketers. It’s not just a big deal for NetLine. It’s a big deal for the B2B lead gen industry at large. While we talked about the errors in B2B lead gen and how the open marketplace addressed […]

The Future of B2B Lead Gen Has Arrived

B2B Marketers have a problem.  This problem affects you, your business, and your clients. The sad part is you may not even know about it. This problem has nothing to do with you. This problem is an error within B2B lead gen and how it’s been presented to you—and it’s been throttling your business’s potential […]

How to Embrace Marketing Unknowns

What happens when you simply don’t know the answer?  Is it game over? Will you be fired? Are you going to be shunned from the industry forever? No, of course not.  In the world of marketing, there will be times when you, your team, and the data you have at your disposal simply won’t be […]

What B2B Retailers Have on Their Wish Lists for 2020

This post was originally published on the Marketing Insider Group blog, our 4th in a series exploring B2B content consumption trends using Audience Explorer. With the holidays rapidly approaching, we wanted to share this piece with you so you could see just how diverse and fascinating the B2B retail industry truly is. Enjoy! Black Friday. […]