We’re more than 3 months into our new “normal”, whatever that means for each of us, collectively. Before we released our 2020 State of B2B Content Consumption and Demand Report for Marketers, we shared how COVID-19 had impacted B2B content consumption, reporting on the trend of total content consumption, the initial run on Coronavirus content, […]
Content marketing is a very competitive and crowded space. Not only are you competing against other businesses for your prospect’s attention, but you’re also facing off against their friends, family, favorite shows, and now, unfortunately, news about the pandemic. What marketers like you truly need in today’s content-rich and attention-strapped world is information that can […]
It’s been just over a month since the United States recognized and grappled with the severity of COVID-19. The flurry of texts and tweets flying through my phone the night of Wednesday, March 11, 2020, are things I’ll never forget. News of positive tests in the NBA and from actor Tom Hanks hit home harder […]
Safeguarding your brand is a full-time job. Even if you have the luxury of having a resource dedicated to brand safety, that alone cannot solve all of your problems. There are so many questions to ask and so many potential threats to consider (both internal and external), that to expect one person to play the […]
For 2019, the party is over — and so, it seems, the same can be said for third-party cookie tracking as we know it. Other articles have already broken this down quite nicely, so for our needs, we’ll only review the basics. What’s Happening During their I/O Event in May of 2019, Google announced that […]