With the Holidays merely days away, many of us are looking forward to taking a break and catching our breath from all that 2020 has thrown our way. But before we turn on the out of office messages until 2021, the team here at NetLine wanted to end the year in a big way.
In the past few days, we released three new updates to our Portal — each designed to both enhance your Portal experience and offer greater control over your campaign’s performance.
Here’s what we’ve been working on.
Your potential buyers are human, just like you. If you want to gain a full picture of your prospect, it is essential to understand them at a corporate and personal level. Now you can.
Lead Enrichment offers deep insights into the prospect and/or their organization beyond the first-party data obtained at the time of registration.
Specifically, there are two levels of enrichment available: Contact and Company.
Contact-Level Enrichment includes the prospect’s various social profiles, giving you a peek into a potential buyer’s LinkedIn, Twitter, GitHub accounts (anything that’s publicly available), as well as their professional bio, and more.
Company-Level Enrichment includes website URL, SIC / NAICS codes, corporate social profiles, any installed technologies, and more.
Each layer of Enrichment carries a $0.75 premium per enriched lead.
Enabling Lead Enrichment to any campaign will give your Sales team a leg up on their competition, allowing them to find more information about your prospects. With these additional insights, Sales will be more informed and can therefore create a more educated and personalized dialogue with prospects.
Enriched campaigns can easily synchronize with the 3rd party application of your choice for immediate activation and onboarding.
Campaign Performance Forecast
Prior to this release, gaining an understanding of how competitive your campaign may be compared to others vying for the same buyer has been a mystery. Thanks to the Campaign Performance Forecast tool, you’ll have a better understanding of just how competitive your campaign will be.
Backed by the addition of the Campaign Performance Forecast gauge, you now have vision into the market dynamics specific to your campaign. But this product update isn’t only the addition of a handy barometer.
The Campaign Performance Forecast behaves exactly as other customers are buying media across other platforms (i.e. AdWords, Facebook Ads, LinkedIn, and any Programmatic tool). It analyzes the filters selected and the CPL you’ve budgeted for; it does not analyze the content itself.
Both Lead Enrichment and Campaign Performance Forecast can be found within Step 7 (Lead Terms) of the Portal Build Out feature and is available for every qualifying campaign.
Obviously, this one isn’t as fancy as the last two, but it’s still significant. Thanks to the great feedback we’ve received from our clients, we’ve made a simple augmentation to some of the existing features of the Portal.
In this update, “Less is More” was the goal. You’ll notice less text on each page and a focus on offering you the right message only at the moment that you need it.
We know your time is valuable and want to make sure you’re able to identify exactly what you need on each page when you need it.
Here’s to a Brighter 2021!
For any clients who’d like to learn more about any of the updates we’ve shared above, request a personal walkthrough, or simply want to chat, please reach out to your Account Manager.
If you’re new to NetLine, you can also create a new Portal account at any time. We’d be happy to have you!
Now that we’ve briefed you about everything we’ve been working on, we’d like to take a moment and wish you and yours a happy, healthy, and prosperous 2021! This year has certainly been something and we hope that we all have sunnier days in our future.
We’ve got plenty of great things to share in the coming year and are excited to introduce them to you when the time comes. In the meantime, Happy Holidays and Happy New Year!