Last Tuesday, we launched the open B2B lead gen marketplace, the first and only bid-based auction platform for Marketers. It’s not just a big deal for NetLine. It’s a big deal for the B2B lead gen industry at large. While we talked about the errors in B2B lead gen and how the open marketplace addressed […]
B2B Marketers have a problem. This problem affects you, your business, and your clients. The sad part is you may not even know about it. This problem has nothing to do with you. This problem is an error within B2B lead gen and how it’s been presented to you—and it’s been throttling your business’s potential […]
With the Holidays merely days away, many of us are looking forward to taking a break and catching our breath from all that 2020 has thrown our way. But before we turn on the out of office messages until 2021, the team here at NetLine wanted to end the year in a big way. In […]
On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. After proper scoring and nurturing, that information is then sent over to Sales where they hope to turn […]
Imagine being your buyer today. While their needs have certainly evolved thanks to COVID, the way they search for solutions to their pain points have also changed. In the olden times, circa February 2020, your buyer could have attended a conference and sauntered across Vendor Halls stuffed with sponsors eager to share their swag and […]