We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. In this post, we’ll take a closer look at what sort of insights B2B intent data can provide marketers and sales professionals, along with some […]
Remote work. Ad blocking. Email blindness. The digital world has changed. For B2B marketers, it likely looks rather odd compared to the world we once knew. This is the name of the game, however—and for many of the players, the ground is, again, about to move under your feet. The B2B Landscape Will Soon Experience […]
We love webinars. It’s a format we have a great appreciation for and one we use quite a bit alongside our friends at ON24 and the ABMLA. But while we love webinars, we need to acknowledge something about the format. They’re not a lead volume driver. If you’re expecting your webinars (specifically Live Webinars) to […]
Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged. What we haven’t talked about much, however, is when you should begin our discourse. Let’s establish what lead nurturing is and why staggering your initial follow-up message is crucial to your success. What […]