If you thought velocity was only fundamental in physics, think again. Sales pipeline velocity is integral to the health of a company, especially for B2B sales and marketing teams. A thorough understanding of pipeline velocity is vital for B2B lead generation. It allows you to increase conversions, close more sales, and drive more revenue. By […]
Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. Still, there are plenty of questions surrounding intent data. How can intent data help sales teams identify high-potential prospects more effectively? While there may be plenty of questions, only one is asked more often than […]
Intent data is an essential part of sales enablement. Naturally, marketing has a key role to play, too. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? 5 Steps B2B Marketers Should Take to Sync Up […]
In a previous post, we covered how to get the sales handoff right and why first-party and validated buyer data is essential in this process. It’s important to realize that although intent data has played a major role in discovering and nurturing leads before being handed over to sales, its job isn’t finished at that […]