B2B buyers are under pressure. (Cue Bowie and Queen.) Their wallets are lighter, their teams are leaner, technology is outpacing adaptation, and thanks to the proliferation of AI, security risks have never been greater. But here’s what’s fascinating—and actionable—about this chaos: it’s creating patterns that smart content marketers can leverage. So, how do we get […]
What do people want? What do people do? Despite literal yottabytes of data constantly flying around us, many marketers feel they don’t really understand what their target audiences want or do. And that’s troubling. So how do we solve this? Simply, to identify what our audiences wants, we must understand what they are already doing. […]
Welcome back to our Summer Series on B2B Content Strategy. In our first installment, we explored the importance of How Studying B2B Content Consumption Patterns Can Drive 2024 Success. Today, we take the next step. Let’s focus on a critical element that will significantly affect everything in your business: artificial intelligence intent data. Intent Data […]
Consumption habits change. For the past eight years, our annual State of B2B Content Consumption Report has shed light on these behaviors and the potential insights they offer. When applied appropriately, these findings can be a keystone of effective content strategies. But each report has so much to deliver and limited time. This year, we’ll […]
Having a pulse on the state of content consumption and demand is not just an advantage—it’s a necessity. Fresh off of our recognition at the 2023 KIller Content Awards, we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine […]