Back in 2017, NetLine’s GM David Fortino, then serving as SVP of Audience, offered a piece of advice that was a bit ahead of its time. “Leads generated by long-form content need time to digest your content. Suggest that your sales team wait 48 hours before contacting to ensure that the prospect is well-informed enough […]
For 10 years, NetLine has been reporting on the ebbs and flows of gated content consumption. In that time, we have seen wild swings (in many directions) across marketing. AI is the latest of these wild swings. If we’re being honest, it’s swung the entire pendulum in a direction that’s recalibrated what “normal” is. This […]
B2B buyers are under pressure. (Cue Bowie and Queen.) Their wallets are lighter, their teams are leaner, technology is outpacing adaptation, and thanks to the proliferation of AI, security risks have never been greater. But here’s what’s fascinating—and actionable—about this chaos: it’s creating patterns that smart content marketers can leverage. So, how do we get […]
What do people want? What do people do? Despite literal yottabytes of data constantly flying around us, many marketers feel they don’t really understand what their target audiences want or do. And that’s troubling. So how do we solve this? Simply, to identify what our audiences wants, we must understand what they are already doing. […]
Welcome back to our Summer Series on B2B Content Strategy. In our first installment, we explored the importance of How Studying B2B Content Consumption Patterns Can Drive 2024 Success. Today, we take the next step. Let’s focus on a critical element that will significantly affect everything in your business: artificial intelligence intent data. Intent Data […]