This article originally appeared on Business2Community.com You’ve been given the assignment of incorporating Account-Based Marketing (ABM) into your demand generation strategy this year. Where do you begin? Unfortunately, the approach most B2B marketers choose by default is wildly disconnected from marketplace realities. Marketers are under the impression that in order to run scalable ABM campaigns, […]
NetLine Corporation has released a product update to the NetLine Portal, the self-service content syndication lead generation portal for B2B marketers. The release focused on hyper-targeting capabilities such as Account-Based Marketing (ABM), deeper levels of lead filtering, and more. Read on to learn about each of the feature enhancements—or to try the new targeting capabilities […]
Do you remember playing the old game “Connect the Dots” (or “Pigs in a Pen”) as an adolescent? You typically played it when you didn’t care to hear the teacher’s lecture or when recess was called indoors due to poor weather conditions—because let’s be honest, it otherwise wouldn’t be played. But it serves a good […]
Performance-based goals have led to stricter forms of measurement holding B2B marketers accountable for their budget and ROI, emphasizing the importance of lead-based and revenue-driving opportunities. On Wednesday, NetLine Corporation announced the release of new research analyzing 8.5 million leads generated by content syndication campaigns servicing enterprise-level organizations to startups to extract insights for demand generation strategy optimization. […]
It’s been roughly a week since the Revenue Summit in sunny San Francisco, and with enough time to digest all the great feedback, experiences, and learnings brought by this 2-day ABM-packed event, I can certainly say that my team and I received a good taste of what’s evolved in “Account-Based Everything.” But let’s just admire […]