Category Archives: Marketing Automation

New Research Analyses 8.5 Million Leads to Bring B2B Marketers Rich Content Strategy Insights

NetLine Research Study for B2B Marketers 2017

Performance-based goals have led to stricter forms of measurement holding B2B marketers accountable for their budget and ROI, emphasizing the importance of lead-based and revenue-driving opportunities. On Wednesday, NetLine Corporation announced the release of new research analyzing 8.5 million leads generated by content syndication campaigns servicing enterprise-level organizations to startups to extract insights for demand generation strategy optimization. […]

Wrong Way to Make the Right Impression on Your Prospects for B2B Marketers

Mind-the-gap_NetLine-Blog

*post originally appeared on Marketing Insider Group Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads […]

March 2017: B2B Marketing Event Calendar

This month is sure to be eventful and insightful for B2B marketers. NetLine is attending and sponsoring three events in March, including: Revenue Summit in San Francisco, Intelligent Content Conference in Las Vegas, and the Business Marketing Association Evening Symposium in Philadelphia. Each of these three events has one main goal, empowering b2b marketers with […]

Betting Big on Marketing Automation

Marketing automation continues to be a key item in many marketing departments’ budgets.  According to an Act-on & Forrester Consulting study, 45% of all B2B businesses have now implemented some type of marketing automation software. That being said, less than 20% of SMBs have done so. This provides a large opportunity for the marketing automation […]