For 2019, the party is over — and so, it seems, the same can be said for third-party cookie tracking as we know it. Other articles have already broken this down quite nicely, so for our needs, we’ll only review the basics. What’s Happening During their I/O Event in May of 2019, Google announced that […]
UPDATE: A newer version of this process has been published as of October 2025. This updated Connector Guide can be found here. For Marketo-magicians leveraging the NetLine Portal for content syndication lead generation, we’ve developed new resources to help you connect your accounts and start some real-time fulfillment of your NetLine leads. Get the full […]
When it comes to awesome duos, webinars and lead gen go together like peas and carrots; PB&J; Jim and Pam. In addition to the traditional white paper, the webinar is becoming one of the top content types used for lead generation on the NetLine Portal. To cater to our users who see the loving relationship […]
UPDATE: A newer version of this process has been published as of September 2025. This updated Connector Guide can be found here. For marketers looking to instantaneously transition their qualified leads into middle-bottom funnel marketing tracks, establishing a connector to the Portal makes it seamless. (Not to mention, you can surprise and delight your sales […]
*This guest post has been provided by Jason Hekl, Co-Founder and Principal of Marketing Converts Optimizing Demand Generation Performance with Funnel Diagnostics When I first arrived on the scene as a demand marketer over a dozen years ago, I did so armed with a spreadsheet model for the funnel I was going to fill with […]