Category Archives: Lead Generation

How Publishers Can Drive Revenue Through Virtual Events

The last event NetLine attended before things were suspended was in late February. Since then, we’ve been doing a heckuva lotta Zoom calls, ON24 webinars, and virtual conference attendance. Just like you, we miss face-to-face events. For more than a decade, in-person events were a reliable revenue source for media companies, offering publishers a chance […]

How Being Generous With Your Content Generates More Leads

Since the end of February, America has suffered through a global pandemic, unprecedented unemployment nationwide, and a societal reckoning not seen since 1992, if not 1968. It’s been a historic moment in time, one which has touched nearly every segment of our personal and professional lives.  Beyond providing time off for their employees to do […]

How COVID-19 Continues to Impact B2B Content Consumption

NetLine shares in detail how B2B content consumption in the U.S. has evolved during the COVID-19 pandemic.

We’re more than 3 months into our new “normal”, whatever that means for each of us, collectively. Before we released our 2020 State of B2B Content Consumption and Demand Report for Marketers, we shared how COVID-19 had impacted B2B content consumption, reporting on the trend of total content consumption, the initial run on Coronavirus content, […]

Marketer Showcase: Peter Tarrant of Tipalti

Input and expertise from B2B Marketing leaders is invaluable. Between content marketing’s constant noise and the explosion of martech options, it’s helpful to simplify what actually translates to successful lead generation. That’s why we’re excited to introduce our latest Marketer in the Showcase. As the ABM Manager of Tipalti, Peter Tarrant understands what it takes […]

What We Learned by Analyzing Over 4 Million First-Party Content Downloads

NetLine's 2020 Content Consumption Report features real B2B buyer insights from millions of downloads.

Content marketing is a very competitive and crowded space. Not only are you competing against other businesses for your prospect’s attention, but you’re also facing off against their friends, family, favorite shows, and now, unfortunately, news about the pandemic.  What marketers like you truly need in today’s content-rich and attention-strapped world is information that can […]