Since the end of February, America has suffered through a global pandemic, unprecedented unemployment nationwide, and a societal reckoning not seen since 1992, if not 1968. It’s been a historic moment in time, one which has touched nearly every segment of our personal and professional lives. Beyond providing time off for their employees to do […]
We’re more than 3 months into our new “normal”, whatever that means for each of us, collectively. Before we released our 2020 State of B2B Content Consumption and Demand Report for Marketers, we shared how COVID-19 had impacted B2B content consumption, reporting on the trend of total content consumption, the initial run on Coronavirus content, […]
Input and expertise from B2B Marketing leaders is invaluable. Between content marketing’s constant noise and the explosion of martech options, it’s helpful to simplify what actually translates to successful lead generation. That’s why we’re excited to introduce our latest Marketer in the Showcase. As the ABM Manager of Tipalti, Peter Tarrant understands what it takes […]
Content marketing is a very competitive and crowded space. Not only are you competing against other businesses for your prospect’s attention, but you’re also facing off against their friends, family, favorite shows, and now, unfortunately, news about the pandemic. What marketers like you truly need in today’s content-rich and attention-strapped world is information that can […]
Recently, NetLine partnered with the CMO Council and BPI Network to better understand what drives conversion within content marketing. The result was a 26-page report titled Making Content Marketing Convert, a break down of how your organization can improve its demand gen process to better serve you and your customers. We know how valuable these […]