Your heart’s in the right place – you’re developing content, spending time and resources in the hopes of converting your target audience into leads. You may have even allocated budget to PPC campaigns to drive users to your beloved content – but is it delivering ROI? Not only is it possible to expect more from […]
In the B2B marketing world, there are endless perspectives on how to captivate an audience. Whether you’re selling a sweet new widget or a specialty service, there’s always a fresh approach to converting prospects in the digital landscape. Just when you think you know what to do next to grow your business, another philosophy emerges […]
NetLine Corporation has just released enhancements to the NetLine Portal with capabilities that empower B2B marketers, focused on generating demand with content, to quickly gather lead insights for understanding content consumption behavior. The B2B content-based lead generation solution also now expands capabilities to help event-based marketers leverage our expansive network and hyper-targeting filter criteria to […]
*This guest post has been provided by Jason Hekl, Co-Founder and Principal of Marketing Converts Optimizing Demand Generation Performance with Funnel Diagnostics When I first arrived on the scene as a demand marketer over a dozen years ago, I did so armed with a spreadsheet model for the funnel I was going to fill with […]
Mighty Guides and NetLine Corporation teamed up to co-sponsored the new book, 9 Experts Rethinking Demand Generation. The book gathers controversial perspectives and new strategies from top demand gen thought leaders to help tackle the business-to-business marketplace. Brent Adamson, Principle Executive Advisor at CEB (now Gartner) and co-author of The Challenger Sale: Taking Control of the Customer […]