Eliminating unnecessary delays and manual work (like uploading Excel sheets into your CRM) is something every demand gen marketer wants to do. After all, time is always of the essence in B2B lead generation. The simplest approach to enable lead nurture and improve conversion is through automation — and real-time connectors make this possible. Connecting […]
As 2018 winds to a close, we’re gearing up for some exciting news. Since we’re feeling spirited and just a bit impatient, we are serving up a sneak peek – a VIP/early-bird preview of two new products that will help marketers advance their demand generation strategies. As our awesome customers know, we solicit for, and […]
The “All-in-one marketing agency”, and all-in-one marketer: a well-rounded perspective on demand generation In our latest installment of the Marketer Showcase feature, we caught up with the President of marketing agency 190west, Tom Prendergast. Staying true to their mantra, Tom can’t help but personally align with the “All-in-one” mindset of his agency brand. His perspectives […]
If you’ve seen David Fortino, NetLine’s SVP of Audience and Product, at events like CMWorld or B2BMX over this past year, you have likely heard him talk about launching a campaign in the time it takes to sip a cup of coffee. In fact, at B2BMX, one “lucky” (and outgoing) guest participated in a live […]
The MarTech landscape is vast and growing. In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. With newcomers constantly looking for a footprint in the space, and the big guys diversifying their product lineup, it can be […]