If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. Indeed, if you’ve already been scoring prospects that visit your site, or have created lists of accounts that meet your ideal customer profile, until now it’s quite reasonable to […]
We love webinars. It’s a format we have a great appreciation for and one we use quite a bit alongside our friends at ON24 and the ABMLA. But while we love webinars, we need to acknowledge something about the format. They’re not a lead volume driver. If you’re expecting your webinars (specifically Live Webinars) to […]
When we hear the word enterprise in the context of business, it’s common to associate it with large-scale, multi-billion dollar corporations with hundreds or even thousands of employees. Perhaps, then, you’d be surprised to know that any for-profit business or company is defined as an enterprise but isn’t usually used to describe small businesses. Enterprise-level […]
Human Resources professionals have had quite the last few years, huh? Given the circumstances of the past two-plus years, a great deal has changed for and been asked of our Human Resources colleagues, while we, the professionals who aren’t working in HR, looked to them to help us figure out all of the insanity set […]
This past summer, LinkedIn’s B2B Institute published a study in unison with the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science. The study focused on the effectiveness of advertising and began with quite a bang. “Up to 95% of business clients are not in the market for many goods and services at any one […]