Do you want to know why some companies are up to 59% more likely to get their customers engaged? I will give you a hint: it’s not about the price. It’s about the ability to understand customer intent and then offer relevant and highly personalized content. In this article, I’ll explain what customer intent is, […]
We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. In this post, we’ll take a closer look at what sort of insights B2B intent data can provide marketers and sales professionals, along with some […]
If you’re a B2B Demand Gen marketer, you’ve no doubt heard of intent data. We’ve talked quite a bit about it of late. In fact, you might even be tired of hearing about it. Intent data was supposed to be the tool we could use to replace the third-party cookies Google has decided to kill […]
Since 1994, NetLine has processed billions of first-party data points as business leaders around the world engaged with content to make better-informed decisions. Yet, despite what we’ve delivered, we knew there was more out there. Specifically, your buyers. Your Buyers Are Out There With nearly 15k+ pieces of content on the platform, a given customer’s […]
Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category, we’re ecstatic to announce the 7th edition has been released. Introducing the 2023 State of B2B Content Consumption and Demand Report for Marketers If there’s one […]