Category Archives: Digital Experiences

What Exactly Is B2B Intent Data And Where Does It Come From?

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively.  Indeed, if you’ve already been scoring prospects that visit your site, or have created lists of accounts that meet your ideal customer profile, until now it’s quite reasonable to […]

How to Create Digital Experiences Worth Your Audience’s Time

The digital-first world has arrived. Survey data from McKinsey shows that decision-makers now prefer digital interactions over ones occurring face-to-face. As this change unfolds, however, the opportunities to build connections with the same strength as face-to-face interactions dwindle. But that doesn’t change the fact that the world has shifted and now companies of all sizes […]