Do you remember the first time you walked into a stadium of your favorite sports team after a long ride of anticipation? You had an idea of what to expect, but you didn’t know everything it would offer. Welcome to my experience as a first-timer at #CMWorld. As a sponsor, jumping into planning an event […]
That’s a wrap on the first-ever #B2BSMX! Combining three separate events, Flip My Funnel, REVtalks, and Demand Gen Summit, this two-day conference held networking and learning opportunities around every turn (also plenty of opportunities to gawk at the beautiful details of the brand-new venue, the Boston Encore). With over 1,000 Marketing and Sales professionals in […]
Every year, we spend weeks scanning a year’s worth of data from millions of downloads across our network. While that sounds like a lot of number-crunching for the B2B marketer, we did all the work making it digestible and useful. This data reveals one-of-a-kind insights year over year about how professionals are engaging with content […]
While the purpose of most marketing events is to make new connections, our favorite part is when we run into existing (and awesome) connections. After the bustle of setting up for B2BMX in Arizona, we were excited to see the smiling, familiar face of our marketer pal and client Jason Hinojosa, Account Based Marketing Manager […]
Plus thematic ties to our Behind the Scenes presentation, “Seeing Lead Gen Through the Buyer’s Lens: Improve ROI with Content Strategy Driven by Buyer Behavior Insights”) As a marketer, and before coming to NetLine, my romance with content was a tangled one. Always fighting against the crude reality of demands for ROI evidence, I advocated against […]