Together with our friends and partners at Uplift Content, we’ve discovered some of the core essentials required to maximize your SaaS eBook efforts and layed out the 20 things you need to do to drive conversion. (If you’re ready to get started, you can download your checklist now.) While this checklist can be used for […]
We’ve been quite fortunate this year to be featured on a number of podcasts. Most recently, Paul Mosenson, host of Fix the Convince and Founder of NuSpark Consulting, welcomed David Fortino, NetLine’s newly anointed Chief Strategy Officer to discuss content syndication, how to target the right audiences, and how to determine the best content that […]
Imagine being your buyer today. While their needs have certainly evolved thanks to COVID, the way they search for solutions to their pain points have also changed. In the olden times, circa February 2020, your buyer could have attended a conference and sauntered across Vendor Halls stuffed with sponsors eager to share their swag and […]
There is a major chasm in content marketing. A whopping 85% of B2B marketers say that lead generation is their #1 goal. Given the effort and resources that go into this discipline, that’s an excellent goal to have. Unfortunately, 61% of those same marketers also list lead generation as their #1 problem. Clearly, something is […]
Over the last few months, we’ve been digging deep into a slew of categories, beginning with our annual flagship report, the 2020 Content Consumption Report. We’ve also looked at the larger trends in the B2B world and how’s been impacted by COVID-19, thrice, with a fourth and possibly final installment to come in Autumn. Despite […]