Why Precision Targeting is the Only Funnel Strategy That Works Anymore

This article is based on insights from Chapter 1 (“Precision Targeting Starts Here”) of the Marketing Mastery Workbook, 2nd Edition. You can request your copy today. For decades, the funnel has been the marketer’s favorite metaphor. Neat, linear, and easy to explain to executives, the funnel promised that if you poured in enough leads at […]