This article is based on insights from Chapter 1 (“Precision Targeting Starts Here”) of the Marketing Mastery Workbook, 2nd Edition. You can request your copy today. For decades, the funnel has been the marketer’s favorite metaphor. Neat, linear, and easy to explain to executives, the funnel promised that if you poured in enough leads at […]
Welcome to GTM Survivor Island—where only the qualified survive. This 3-part blog series is adapted from our webinar, “GTM Survivor Island: 3 Lead Gen Plays to Win the Pipeline Game for Good.” Over the course of 39 days and 3 key plays, we’ll show you how to: Outplay the chaos by separating real buyer signals […]
Cold calling just got harder—again. When Apple unveiled iOS26 at its 2025 WWDC event, much of the attention (and groans) went toward the company’s updated interface. Photo by Artem Horovenko on Unsplash While we all have our opinions on the “liquid glass” design, there’s another feature that deserves far more consideration: Call Screening. Naturally, this […]
Much like The Foo Fighters, I have a confession to make: I am not an SEO person. My entry into the marketing world was through social media. I’ve cobbled together several skills from there. Still, I am not an SEO person. The way I’ve always understood SEO was that it wasn’t simply about rankings. It […]
We know what B2B revenue teams don’t want: wasting time chasing leads that go nowhere. You’ve followed the clicks, read the signals, and still landed with lists that stall. Sales is frustrated. Leadership is antsy. And marketing is just trying to do its best. But that is no longer sufficient. Why “Good Enough” Leads Aren’t […]