Category Archives: Branding

7 Trends B2B Marketers Should Keep Their Eye On

Over the last few months, we’ve been digging deep into a slew of categories, beginning with our annual flagship report, the 2020 Content Consumption Report. We’ve also looked at the larger trends in the B2B world and how’s been impacted by COVID-19, thrice, with a fourth and possibly final installment to come in Autumn. Despite […]

11 in a Row: What NetLine and Bill Russell Have in Common

Summer 2020 might look the same outside, with its tantalizing beaches, picturesque sunsets, and scorching hot heatwaves, but it sure feels a lot different.  One thing that has remained the same, however, is the importance of the G2 Crowd Quarterly Report. To cut to the chase here, NetLine was named a G2 Leader for the […]

How COVID-19 Has Impacted B2B Content Consumption

NetLine shares its B2B marketing trend observations following COVID-19.

It’s been just over a month since the United States recognized and grappled with the severity of COVID-19.  The flurry of texts and tweets flying through my phone the night of Wednesday, March 11, 2020, are things I’ll never forget.  News of positive tests in the NBA and from actor Tom Hanks hit home harder […]

An Inside Look: The Making Content Marketing Convert Report

Look closer and discover the 10 things you need to know about making your content marketing convert into leads.

Recently, NetLine partnered with the CMO Council and BPI Network to better understand what drives conversion within content marketing. The result was a 26-page report titled Making Content Marketing Convert, a break down of how your organization can improve its demand gen process to better serve you and your customers.  We know how valuable these […]