B2B Marketers have a problem. This problem affects you, your business, and your clients. The sad part is you may not even know about it. This problem has nothing to do with you. This problem is an error within B2B lead gen and how it’s been presented to you—and it’s been throttling your business’s potential […]
What happens when you simply don’t know the answer? Is it game over? Will you be fired? Are you going to be shunned from the industry forever? No, of course not. In the world of marketing, there will be times when you, your team, and the data you have at your disposal simply won’t be […]
On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. After proper scoring and nurturing, that information is then sent over to Sales where they hope to turn […]
Over the last few months, we’ve been digging deep into a slew of categories, beginning with our annual flagship report, the 2020 Content Consumption Report. We’ve also looked at the larger trends in the B2B world and how’s been impacted by COVID-19, thrice, with a fourth and possibly final installment to come in Autumn. Despite […]
Summer 2020 might look the same outside, with its tantalizing beaches, picturesque sunsets, and scorching hot heatwaves, but it sure feels a lot different. One thing that has remained the same, however, is the importance of the G2 Crowd Quarterly Report. To cut to the chase here, NetLine was named a G2 Leader for the […]