If you thought velocity was only fundamental in physics, think again. Sales pipeline velocity is integral to the health of a company, especially for B2B sales and marketing teams. A thorough understanding of pipeline velocity is vital for B2B lead generation. It allows you to increase conversions, close more sales, and drive more revenue. By […]
Gone are the days of generic content and ads that lacked any semblance of segmentation. When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale. Content personalization marketing […]
Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. How Jacqueline Schklar Builds B2B Buzzword-Less Strategies Cutting through marketing buzzword noise and delivering big […]
Over the past few months, we’ve had the privilege to share our work through a few different outlets, including the world’s top blog for content marketing. While we’ve shared these publications and features across our social feeds, we wanted to give them some additional love and limelight on our own blog. NetLine’s Summer 2022 Content […]
Have you ever thought about the amount of time that exists between one year to another? Yes, the correct and smart-alecky answer is to say, “well, in fact, there are exactly 365 days between one year and another.” That’s all well and good and, of course, quite obvious. But the amount of stuff that occurs […]