In the past year, ABM has become one of the hottest topics in all of B2B Digital Marketing. Wordtracker gives us a peek into how much more popular the term has become, with nearly 50,000 individual searches for “abm” in March 2021. So why is ABM so popular? Well, mostly because it delivers. As a […]
The discussion around data and data privacy can be quite muddy. At its core, data privacy is about intent and whether a user has willfully provided their information to you. Millions of websites use cookie disclosures and acceptance “agreements” in the hopes people will feel protected and won’t be sour when they inevitably remarket them […]
Last Tuesday, we launched the open B2B lead gen marketplace, the first and only bid-based auction platform for Marketers. It’s not just a big deal for NetLine. It’s a big deal for the B2B lead gen industry at large. While we talked about the errors in B2B lead gen and how the open marketplace addressed […]
B2B Marketers have a problem. This problem affects you, your business, and your clients. The sad part is you may not even know about it. This problem has nothing to do with you. This problem is an error within B2B lead gen and how it’s been presented to you—and it’s been throttling your business’s potential […]
What happens when you simply don’t know the answer? Is it game over? Will you be fired? Are you going to be shunned from the industry forever? No, of course not. In the world of marketing, there will be times when you, your team, and the data you have at your disposal simply won’t be […]