Demand generation is not simply an ad hoc email campaign or a one off webcast. It is a holistic and complex approach to marketing involving multiple areas of the organization. While their are many ways to approach demand generation, we wanted to share some of the top ways that NetLine clients have been able to […]
David Fortino, VP of Audience Development, recently discussed content performance with a client, including the types of content that typically perform well and how to choose the right content to generate both quantity and quality of Leads. _____________________________________________________________________________________________________ F500 (Fortune 500): Can you share insights around top performing content types? Fortino: eBooks tend to be […]
Marketing automation continues to be a key item in many marketing departments’ budgets. According to an Act-on & Forrester Consulting study, 45% of all B2B businesses have now implemented some type of marketing automation software. That being said, less than 20% of SMBs have done so. This provides a large opportunity for the marketing automation […]
Content marketing is on the rise. The trend is supported by content marketing budgets growing and in-house content teams expanding. You may also notice the increasing trend with the flood of new content creation companies and the number of events dedicated to content strategy. Do you have a refined content marketing plan for 2013, or […]
When done right, video is a medium that possesses the three components B2B marketers want—engaging storytelling, originality and customized content. And marketers are increasingly turning to video as a means of brand promotion. According to the 2013 content marketing research reports for B2B and B2C industries by the Content Marketing Institute and MarketingProfs, more than […]