October 1994.
That is how long NetLine has been in business. A great deal has changed since those days, but many of its principles remain unchanged.
Since its founding, NetLine has worked to unlock digital access for those seeking to reach real B2B buyers—first for publishers, then for agencies and marketers alike. For over 30 years, professionals have turned to NetLine to help them connect with their audience in smarter, more meaningful ways.
Among them are the trailblazers who’ve long believed in NetLine; marketers who embody everything Luna stands for: exploration, curiosity, and a relentless drive for better.
More Than a Mascot
Luna started as a 404 page. We quickly realized that this little illustration had a lot more to give to the company and our clients than simply being a joke on an error page.
Today, Luna reflects our mission to empower data-driven marketers with the tools and insight they need to lead with clarity and confidence.
The Luna Legacy Award celebrates these long-time partners—marketers whose results, creativity, and innovation haven’t just impressed, but endured. It’s not about a single standout moment. It’s about unwavering excellence—campaign after campaign, year after year.
Their success is no accident. It’s the product of consistency, collaboration, and a deep understanding of what really moves the modern B2B buyer.
Let’s meet the marketers who propelled their brands and clients to new heights in 2025.
Let’s Meet the Winners of The 2025 Luna Legacy Awards
The winners of the Luna Legacy Award have elevated what long-term excellence in B2B marketing truly looks like.
- Autodesk
- Cato Networks
- NAVEX Global
- OMD
- Park & Battery
- Paycor, a Paychex Company
- Software Advice
- ZoomInfo
Through years of thoughtful execution, strategic experimentation, and buyer-first thinking, these marketers have built engines of impact. Their work not only performs but endures. They’ve crafted campaigns that consistently educate, engage, and convert, all while pushing the boundaries of what’s possible in content-driven demand generation.
We spoke with four of these winners to get a glimpse into how they’ve built an award-winning program and how their experiences can help others, too.
Consistency, Curiosity, and a Healthy Dose of Discomfort
There’s a common belief in B2B that the best marketers are the ones with the newest playbook. But for this year’s Legacy winners, what’s shaped their strategy isn’t novelty—it’s discipline.
“The practice that’s most shaped my career is disciplined curiosity,” Cato Networks’ Stefani Fridman said plainly.”[It’s] a constant drive to understand the ‘why’ behind every number.”
Fridman is part of a generation of growth marketers who aren’t content to hit surface-level benchmarks. She has reframed content syndication as a demand intelligence engine, turning behavioral signals into orchestrated plays that serve not just marketing, but the entire pipeline.
Her peers share that ethos. Greg Cavaluzzo, VP at Park & Battery, emphasized how essential it is to understand the whole system. “In B2B, it’s about finding the most meaningful ways to stay in front of a prospect—creating as little resistance as possible on their path to conversion.”
For Greg, staying curious means asking better questions, staying close to real buyers, and knowing that even the best messaging can get stale if you don’t revisit it. That perspective has shaped how Park & Battery approaches omnichannel orchestration—with fewer silos and sharper alignment.
Ashley Ferguson at Paychex takes a similar lens—grounded in content but always zoomed out. “I’m a storyteller at heart,” she said. “And as a former content developer, I’m always thinking about the big picture we’re telling. One of our mantras is ABT—Always Be Testing. In today’s buyer landscape, you can’t afford not to.”
Ferguson helped rebuild Paychex’s entire demand gen framework around NetLine’s HQL Precision: routing sales-ready buyers with clarity, context, and speed. Her role as a digital marketing strategist is part content conductor, part performance analyst, and always buyer-first.
Cody Gowl, Account Manager at Gartner, echoes that blend of structure and creativity.“What’s kept me inspired is the willingness to experiment and embrace creativity. Innovation comes from balancing consistency with calculated risks.”
Gowl credits his long-term success to foundational best practices—knowing your audience, defining clear goals, and relentlessly measuring outcomes—but he makes room for boldness. Whether it’s testing new channels or introducing unique content formats, he’s built a career on pairing what’s tried with what’s next.
And no one embodies full-funnel discipline more than Becca DeBortoli at ZoomInfo. “I never look at one data point when assessing performance. It never tells you the full story.”
Becca’s always zooming out, tracking how early indicators translate to demos, pipe, and revenue. Her marketing strategy is equal parts quantitative and qualitative, grounded in a simple question:
Are these leads actually closing?
The Power of Simplicity
What separates a Legacy marketer from a momentary success? According to this year’s winners, the difference is clarity—knowing what matters, and cutting what doesn’t.
For Stefani Fridman, the message is clear. “My biggest lesson: simplicity wins. Every time.”
That might sound obvious—but in B2B, it’s rarely practiced. Fridman has seen time and again how complexity creeps into content and campaigns—and how buyers respond better to messages that are sharp, direct, and human.
Greg Cavaluzzo shared a warning about chasing quick wins. “Don’t sacrifice short-term gain for long-term pain. You have to be pragmatic enough to build a solid foundation before you expect results.”
That foundation, he said, includes clear roles, cross-functional fluency, and the patience to launch only when everything is aligned. “When clients push for unrealistic timelines, the work suffers. Always.”
Ashley Ferguson took a practical angle.“Clean your lenses. The things that have always worked still need to be analyzed, tested, reviewed—and sometimes updated.”
She emphasized the importance of approaching even successful campaigns with fresh eyes. Because what worked six months ago might not work today—and it’s on marketers to find out why.
Cody Gowl distilled his perspective down to a core belief. “Embrace both learning and creativity. Mistakes are inevitable—but they’re also instructive. Don’t be afraid to experiment.”
And Becca? Her guidance is tactical and strategic all at once. “Always tie your initiatives to broader company goals. Have a purpose for what you’re chasing—don’t just do things to do them.”
It’s this combination of self-awareness and business alignment that turns marketers into leaders—and marketing into a lever for revenue.
Advice for the Next Generation
If you’re starting your career in B2B, what should you know? What mindset will actually help you make an impact?
Our winners had plenty to say—and it wasn’t just about tactics. “Don’t try to be everywhere,” said Stefani Fridman. “Focus on being remembered. Keep your curiosity alive, question every ‘best practice,’ and build your career on impact, not attention.”
It’s advice that challenges conventional wisdom and pushes young marketers to think critically about what success really looks like.
Greg Cavaluzzo added that learning how the whole ecosystem works is vital. “Understand how creative, media, analytics, and sales all connect—and learn to speak every language in the room.”
That perspective has helped him align campaigns across departments—and helped Park & Battery become a trusted partner across the buying committee.
Becca DeBortoli advised new marketers to step outside of their comfort zones and encouraged them to engage with others outside of their own department. “You never know when you’ll draw an insight from someone on the product or sales side that changes how you approach your work.”
And her most actionable advice? Don’t specialize too early. “Explore every channel. Learn how to assess performance across the whole funnel. It’ll give you a broader picture of how marketing really works.”
Cody Gowl closed the loop with a message of empowerment. “Don’t be afraid to share your ideas. Your perspective is valuable, even if you’re just getting started.”
Every one of these marketers has built their success on curiosity and clarity—traits that matter more than ever as B2B marketing evolves at breakneck speed.
What Legacy Really Looks Like
Legacy isn’t measured in form fills or flashy launches. It’s measured in consistency, clarity, and impact.
This year’s Luna Legacy winners didn’t just build campaigns.
They built bridges. Between sales and marketing. Between buyer behavior and pipeline performance. Between theory and execution.
They made B2B marketing feel more intentional. More aligned. More useful.
If this year’s winners have shown us anything, it’s that the right mindset beats any playbook.