Life in North America and around the globe has changed. In a matter of days, if not minutes, the plans we’d made and the events we looked forward to (both personally and professionally) hit pause. The first domino to fall was SXSW; Google’s I/O and Facebook’s F8 followed suit. These were major “whoa” moments in […]
It finally happened. The opportunity you’d been chasing for weeks, heck, even months, officially became a lead. Bravo to you and your team. That moment can bring about a sigh of relief. But just like a dog who’s finally caught his tail, or fetched that elusive ball, a question still remains: now what? 7 Things […]
If you think back long enough (to 2018), you may remember the wave of borderline hysteria that took place in the wake of GDPR. The fear-mongering that occurred through an influx of emails and messaging left many businesses questioning their practices and those of their vendors. Ah, memories. With thousands of martech options at our […]
Marketers who rely on webinars as part of their lead generation strategy know how important nurture campaigns and follow-ups are to creating a sound prospect relationship. When a highly engaged prospect invests time in you by attending or watching a webinar, getting their fully-permissioned data in your CRM as quickly as possible could mean the […]