Content marketing is a very competitive and crowded space. Not only are you competing against other businesses for your prospect’s attention, but you’re also facing off against their friends, family, favorite shows, and now, unfortunately, news about the pandemic. What marketers like you truly need in today’s content-rich and attention-strapped world is information that can […]
Life in North America and around the globe has changed. In a matter of days, if not minutes, the plans we’d made and the events we looked forward to (both personally and professionally) hit pause. The first domino to fall was SXSW; Google’s I/O and Facebook’s F8 followed suit. These were major “whoa” moments in […]
It finally happened. The opportunity you’d been chasing for weeks, heck, even months, officially became a lead. Bravo to you and your team. That moment can bring about a sigh of relief. But just like a dog who’s finally caught his tail, or fetched that elusive ball, a question still remains: now what? 7 Things […]
If you think back long enough (to 2018), you may remember the wave of borderline hysteria that took place in the wake of GDPR. The fear-mongering that occurred through an influx of emails and messaging left many businesses questioning their practices and those of their vendors. Ah, memories. With thousands of martech options at our […]
Marketers who rely on webinars as part of their lead generation strategy know how important nurture campaigns and follow-ups are to creating a sound prospect relationship. When a highly engaged prospect invests time in you by attending or watching a webinar, getting their fully-permissioned data in your CRM as quickly as possible could mean the […]