Buying in 2025 is chaotic. Today’s buyers are contending with economic uncertainties, decision-making complexities, and ever-growing buying committees (59% of which now involve four or more stakeholders). That’s what makes Forrester’s theme for its annual summit so poignant. TL;DR: Why Should You Care? NetLine is leading two sessions to help marketers navigate lead generation and […]
For the past 7 years, Twitter has averaged 500 million tweets daily. Since I’m really good at math, (and totally without typing 7 x 365 into the search bar) I immediately knew that 7 years equated to 2,555 days. Doing more incredibly brilliant, unassisted math, 500M daily tweets across 2,555 days equals 12,775,000,000 tweets. 12.7B […]
On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. After proper scoring and nurturing, that information is then sent over to Sales where they hope to turn […]
There is a major chasm in content marketing. A whopping 85% of B2B marketers say that lead generation is their #1 goal. Given the effort and resources that go into this discipline, that’s an excellent goal to have. Unfortunately, 61% of those same marketers also list lead generation as their #1 problem. Clearly, something is […]
Content marketing is a very competitive and crowded space. Not only are you competing against other businesses for your prospect’s attention, but you’re also facing off against their friends, family, favorite shows, and now, unfortunately, news about the pandemic. What marketers like you truly need in today’s content-rich and attention-strapped world is information that can […]