What happens when you simply don’t know the answer? Is it game over? Will you be fired? Are you going to be shunned from the industry forever? No, of course not. In the world of marketing, there will be times when you, your team, and the data you have at your disposal simply won’t be […]
With the Holidays merely days away, many of us are looking forward to taking a break and catching our breath from all that 2020 has thrown our way. But before we turn on the out of office messages until 2021, the team here at NetLine wanted to end the year in a big way. In […]
This post was originally published on the Marketing Insider Group blog, our 4th in a series exploring B2B content consumption trends using Audience Explorer. With the holidays rapidly approaching, we wanted to share this piece with you so you could see just how diverse and fascinating the B2B retail industry truly is. Enjoy! Black Friday. […]
On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. After proper scoring and nurturing, that information is then sent over to Sales where they hope to turn […]
Marketers are always churning out new ideas, creating new things, experimenting with different approaches, and studying the best ways to empathize with and engage their target buyer. With all this creation and energy, Marketers like to move fast and want everyone to be just as excited about their objectives as they are. Of course, there’s […]