On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. After proper scoring and nurturing, that information is then sent over to Sales where they hope to turn […]
Marketers are always churning out new ideas, creating new things, experimenting with different approaches, and studying the best ways to empathize with and engage their target buyer. With all this creation and energy, Marketers like to move fast and want everyone to be just as excited about their objectives as they are. Of course, there’s […]
Staying inspired and focused has seemed like more of a challenge than ever. There’s even more pressure to think outside of the box, deliver results, and leverage strategies that evolve alongside the industry. That’s why we’re excited about our most recent Marketer in our Showcase. Meet the Senior Marketing Manager at DocASAP, Nathan Huet – […]
What does it take to properly qualify a lead generation vendor? We’ve talked about how to find the best B2B vendor before, but when it comes to demand gen, there’s an entirely different set of questions that need to be asked (although The 6 C’s of Vendor Evaluation are quite relevant in this conversation). To […]
Together with our friends and partners at Uplift Content, we’ve discovered some of the core essentials required to maximize your SaaS eBook efforts and layed out the 20 things you need to do to drive conversion. (If you’re ready to get started, you can download your checklist now.) While this checklist can be used for […]