One of the things we often hear from prospects and clients is that they wish they had a better idea of what their own audience, prospects, and customers were really thinking when they requested a piece of content. For example, our client wanted to better understand where their prospects were in their overall buying journey […]
Recently, our own David Fortino was lucky enough to be invited onto a number of podcasts to talk about NetLine’s 2021 State of B2B Content Consumption and Demand Report for Marketers. We’ll be breaking down a few of the most interesting takeaways from each episode so that you can get the most out of each […]
For the past 7 years, Twitter has averaged 500 million tweets daily. Since I’m really good at math, (and totally without typing 7 x 365 into the search bar) I immediately knew that 7 years equated to 2,555 days. Doing more incredibly brilliant, unassisted math, 500M daily tweets across 2,555 days equals 12,775,000,000 tweets. 12.7B […]
The digital-first world has arrived. Survey data from McKinsey shows that decision-makers now prefer digital interactions over ones occurring face-to-face. As this change unfolds, however, the opportunities to build connections with the same strength as face-to-face interactions dwindle. But that doesn’t change the fact that the world has shifted and now companies of all sizes […]
Recently, our own David Fortino was lucky enough to be invited onto a number of podcasts to talk about NetLine’s 2021 State of B2B Content Consumption and Demand Report for Marketers. In the coming weeks, we’ll be breaking down a few of the most interesting takeaways from each episode so that you can get the […]