NetLine has debuted a brand-new tool built to empower marketers and sellers: Audience Insights.

Audience Insights provides visibility into what your buyers are actually doing and delivers it directly to your inbox for free. 

Sounds great, right? That’s because it is.

What You Get with Audience Insights

Your buyers are everywhere, and you need data to help your team prioritize where to focus your GTM efforts.

Powered by NetLine’s 700K monthly first-party leads from a vast network of Tier 1 media properties, Audience Insights identifies the most relevant and engaged buyers in your ICP.

When you sign up for Audience Insights, you’ll receive:

• Targeted insights based on your ideal customer profile (ICP)
• Exclusive focus on prospects actively researching your business area
• A weekly feed of data for 3 months—completely free!

How Audience Insights Works

In just three easy steps, you can begin your week with a snapshot of buyer activity delivered right to your inbox.

Let’s see just how easy it is.

1. Define Your ICP Filters

• • From the dropdown menu, select your key filtering criteria
    1. Job Area
    2. Job Level
    3. Employee Size
    4. Country
  • You can pick up to 5 options per filter. 
  • There is no limit on the Job Level and Employee Size filters.

2. Select Your Topics

• • Choose between 200+ topics and select your key business areas and terms relevant to your customers.
  • You can pick up to 5 topics.

3. Enter Your Email

• • You’re almost there! Now you just need to enter the following:
    1. Name Your Insight Feed
    2. Email Address
    3. First Name
    4. Last Name
    5. Title
    6. Company Name
    7. Phone Number
    8. Geographic Location
  • Hit Submit…and that’s it!

What’s Inside the Weekly Email?

Each week, Audience Insights users receive a concise, actionable summary of buyer engagement. This summary includes a snapshot of engaged accounts, top buyers, and their activities.

Below is an example of what users get within these emails.

• Market Engagement Trends (Last 90 Days)
  • How many B2B professionals are actually interested in a specific topic or area? 
  • Audience Insights will tell you and help you gauge overall market activity and demand.
  • You’ll see the total number of engaged accounts, buyers, and buyer activities across the Informa portfolio including content interaction and events.
  • Additionally, you’ll see the Engaged Accounts in Your ICP
  • Listed out by companies with active buyers and key details:
    • Job Title: Who engaged (e.g., VP of Human Resources).
    • Activity Type: How they engaged (e.g., event session, report download).
    • Topic of Interest: What they researched (e.g., Leadership & Strategy).
    • Engagement Date: When they interacted with content.
• Your Personalized Filters
  • Life happens. Who can remember what they entered into a form an entire week ago?
  • The Weekly Report provides context to the ICP criteria you selected, ensuring constant alignment with your GTM strategy.
• Ready to Take the Next Step?
  • • We’d love to help. You can book a strategy call directly from the Weekly Report to optimize how you use the data or even launch a lead gen campaign to connect with engaged buyers.

Why This Matters for B2B Marketers and Sellers

The ability to engage the right buyers at the right time is critical. Audience Insights empowers B2B marketers and sellers with a free, intuitive solution that transforms first-party data into actionable opportunities—without the guesswork.

• Know who’s actively researching your industry in real time—Stay ahead of demand shifts and reach buyers when their intent is highest.
• Prioritize highly-engaged prospects—Focus efforts on the leads most likely to convert, improving both efficiency and results.
• No cost, no complexity—just valuable buyer intelligence, delivered weekly – Get instant access to the insights that matter, helping your team accelerate pipeline and close deals faster.

Stop waiting for buyers to come to you—start engaging them before your competitors do.

Enter your ICP into Audience Insights today.