No one likes being lost. Knowing where to look, where to go, and what to do, gives people a level of comfort that’s often necessary to simply have the confidence to get things done. It’s this basic need that led us to create something to support B2B professionals in their quest to continue to level […]
If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. Indeed, if you’ve already been scoring prospects that visit your site, or have created lists of accounts that meet your ideal customer profile, until now it’s quite reasonable to […]
When we hear the word enterprise in the context of business, it’s common to associate it with large-scale, multi-billion dollar corporations with hundreds or even thousands of employees. Perhaps, then, you’d be surprised to know that any for-profit business or company is defined as an enterprise but isn’t usually used to describe small businesses. Enterprise-level […]
All told, our 2022 Content Consumption Report ended up being a whopping 65 pages. While that’s quite exciting from a productivity point of view, some folks might be scared off by the sheer size of it. We get that. So, in taking our own research to heart and knowing that Cheat Sheet consumption was up […]
Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. This year, in our sixth edition, we’ve not only raised the bar, but we’ve also delivered an entirely new set of must-see data points to the party. Introducing the […]