Do you want to know why some companies are up to 59% more likely to get their customers engaged? I will give you a hint: it’s not about the price. It’s about the ability to understand customer intent and then offer relevant and highly personalized content. In this article, I’ll explain what customer intent is, […]
Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category, we’re ecstatic to announce the 7th edition has been released. Introducing the 2023 State of B2B Content Consumption and Demand Report for Marketers If there’s one […]
Remote work. Ad blocking. Email blindness. The digital world has changed. For B2B marketers, it likely looks rather odd compared to the world we once knew. This is the name of the game, however—and for many of the players, the ground is, again, about to move under your feet. The B2B Landscape Will Soon Experience […]
No one likes being lost. Knowing where to look, where to go, and what to do, gives people a level of comfort that’s often necessary to simply have the confidence to get things done. It’s this basic need that led us to create something to support B2B professionals in their quest to continue to level […]
If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. Indeed, if you’ve already been scoring prospects that visit your site, or have created lists of accounts that meet your ideal customer profile, until now it’s quite reasonable to […]