Buying in 2025 is chaotic. Today’s buyers are contending with economic uncertainties, decision-making complexities, and ever-growing buying committees (59% of which now involve four or more stakeholders). That’s what makes Forrester’s theme for its annual summit so poignant. TL;DR: Why Should You Care? NetLine is leading two sessions to help marketers navigate lead generation and […]
There’s a shift occurring; in our businesses, homes, and media. You all see the signs. Things are changing all around us… The Holiday season is upon us! 🎅❄️☃️🎆 I love this time of year, personally. It means time with family and some high-quality excuses for whipped cream consumption. For B2B marketers, however, we mistakenly believe […]
The Fall is always busy. As soon as the calendar flips to September, the easy, breezy days of Summer yield to the formal, often frantic, days of Fall. In the B2B world, Fall means conference season is upon us. For NetLine, Fall 2024 means three individual events on two distant coasts talking about one particularly […]
Artificial Intelligence is hot in the streets. Straight gas. Sigma. (I haven’t yet adjusted to being in my mid- late-thirties.) Anyway…AI is one of the most talked about topics in the world. One search for “artificial intelligence” on Twitter (I’m not calling it X) and you’ll be introduced to articles on how AI is shaping the […]
The goal of marketing is to identify and market to a specific group of people, sharing their business’s solution—with the ultimate goal of converting them into a customer. Remove all the fancy tools, generative AI, dashboards, and everything else… it really is that simple. So it’s interesting to see how much we, collectively, struggle to […]