In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. By incorporating intent data into key components of your martech stack, you can personalize messaging, improve lead scoring, and deliver targeted content that resonates with your audience. […]
Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the […]
In the infinite digital cosmos, there exists a darkness where messages go to be lost forever. The B2B Black Hole. Like the very vacuum of space itself, this phenomenon absorbs every misplaced campaign, every forgotten ad, and every jettisoned content piece—threatening to push even the best marketing programs into the engagement-less void. What is the […]
Did you know that 51% of consumers go on Google during their buying journey? With the ubiquity of Alaphabet’s most well-known company, that figure is surprisingly low. Regardless, the point remains: Buyers turn to Google to make informed purchasing decisions and actively look for advice, reviews, and recommendations before they pull out their credit cards. […]
As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? In this post, we will explore the essential skills, competencies, internal processes, technologies, and tools that B2B marketers need […]