While the purpose of most marketing events is to make new connections, our favorite part is when we run into existing (and awesome) connections. After the bustle of setting up for B2BMX in Arizona, we were excited to see the smiling, familiar face of our marketer pal and client Jason Hinojosa, Account Based Marketing Manager […]
Keeping it real: cutting the fluff around what works and what’s next for content marketing Our latest Marketer in the Showcase is Tim White, Director of Marketing for People.ai. While striking the balance between realist and visionary, Tim’s perspective provides B2B marketers with the “real-talk” of what matters most in demand gen. Check out Tim’s […]
The “All-in-one marketing agency”, and all-in-one marketer: a well-rounded perspective on demand generation In our latest installment of the Marketer Showcase feature, we caught up with the President of marketing agency 190west, Tom Prendergast. Staying true to their mantra, Tom can’t help but personally align with the “All-in-one” mindset of his agency brand. His perspectives […]
Living proof that you can be an excellent marketer without caffeine We are kind of obsessed with talking about content syndication, but here – we pass the mic. The Marketer Showcase feature on the NetLine Blog highlights some of our fellow marketers. In this feature, we pick the brains of content warriors to discover who […]
In the B2B marketing world, there are endless perspectives on how to captivate an audience. Whether you’re selling a sweet new widget or a specialty service, there’s always a fresh approach to converting prospects in the digital landscape. Just when you think you know what to do next to grow your business, another philosophy emerges […]