Marketers love immediacy. It’s like the Vince McMahon meme. Real-time engagement? Immediate signals? Instant follow-ups? Sign me up! And yet, all of this happens so…infrequently that we shouldn’t ever come to expect it. Ever! Alas, we are all guilty here. Patience is a Four-Letter Word The general feeling about the human population today is that […]
What do people want? What do people do? Despite literal yottabytes of data constantly flying around us, many marketers feel they don’t really understand what their target audiences want or do. And that’s troubling. So how do we solve this? Simply, to identify what our audiences wants, we must understand what they are already doing. […]
A few weeks ago, a colleague asked: “What does a good marketer really ‘look’ like?” (Obviously, we’re not talking about appearance here, folks.) After initially responding to myself internally with the thought of, “That’s easy, I can answer that,” I stopped. Of course, I could answer it, but that is a terrific question. How often […]
If you thought velocity was only fundamental in physics, think again. Sales pipeline velocity is integral to the health of a company, especially for B2B sales and marketing teams. A thorough understanding of pipeline velocity is vital for B2B lead generation. It allows you to increase conversions, close more sales, and drive more revenue. By […]
As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? In this post, we will explore the essential skills, competencies, internal processes, technologies, and tools that B2B marketers need […]