Category Archives: Lead Nurturing

“We’re Here When You’re Ready”: Rethinking Follow-Up in the Age of the Consumption Gap

Marketers love immediacy. It’s like the Vince McMahon meme. Real-time engagement? Immediate signals? Instant follow-ups? Sign me up! And yet, all of this happens so…infrequently that we shouldn’t ever come to expect it. Ever!  Alas, we are all guilty here.  Patience is a Four-Letter Word The general feeling about the human population today is that […]

How to Increase Pipeline Velocity for Your Business

If you thought velocity was only fundamental in physics, think again.  Sales pipeline velocity is integral to the health of a company, especially for B2B sales and marketing teams. A thorough understanding of pipeline velocity is vital for B2B lead generation. It allows you to increase conversions, close more sales, and drive more revenue.  By […]