Category Archives: Lead Generation

New Research Analyses 8.5 Million Leads to Bring B2B Marketers Rich Content Strategy Insights

Performance-based goals have led to stricter forms of measurement holding B2B marketers accountable for their budget and ROI, emphasizing the importance of lead-based and revenue-driving opportunities. On Wednesday, NetLine Corporation announced the release of new research analyzing 8.5 million leads generated by content syndication campaigns servicing enterprise-level organizations to startups to extract insights for demand generation strategy optimization. […]

The 2017 Information Technology Guide to B2B Content Marketing

Gain insight into the content consumption journey of IT professionals and the content trends discovered in marketing campaigns targeting IT professionals to identify actionable opportunities for your organization. As content marketing continues to grow into a top strategy for B2B demand generation, our research team performed a deep dive analysis into the content consumption activity […]

Revenue Summit 2017 – Post Event Insights

It’s been roughly a week since the Revenue Summit in sunny San Francisco, and with enough time to digest all the great feedback, experiences, and learnings brought by this 2-day ABM-packed event, I can certainly say that my team and I received a good taste of what’s evolved in “Account-Based Everything.” But let’s just admire […]

The 2017 Human Resources Guide to B2B Content Marketing

As content marketing continues to grow into a top strategy for B2B demand generation, our research team performed a deep dive analysis into the content consumption activity taking place across NetLine’s network in 2016 (processing 8.5 million leads last year) to extract the most important insights content marketers need to optimize their strategy this year. […]

Wrong Way to Make the Right Impression on Your Prospects for B2B Marketers

*post originally appeared on Marketing Insider Group Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads […]

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