Data shows that today’s buying decisions are mostly collaborative, consensus-driven activities that involve groups of people with different roles in the organization, and the size of those buying groups is growing. In most cases, the major contribution of the C-Suite executive is to accept the judgement of his or her buying group before signing a […]
As soon as you set foot into Cleveland’s airport, there’s no denying you’ve arrived at the crossroads where eager business minds grappling to understand their role in content marketing meet those vying to defy conventional perceptions. In its sixth installment, Content Marketing World delivered 4 days of inspiring speakers, engaging vendors, and mind-freeing networking opportunities. […]
It’s that time of year again when B2B marketers begin to lock in Q4 demand generation campaigns and start planning for 2018. The question is how are you planning? What resources and research are you utilizing? What data analysis have you done to optimize your approach? Good news, we’ve saved you hours of research time […]
Hear one B2B Marketer’s story who found lead generation success when other models failed. NetLine is truly dedicated to the success of our clients and we love learning more about each marketer’s lead generation journey and path to NetLine. I sat down with Stephanie from PATLive who uses our self-service NetLine Portal to syndicate content […]
*This article originally appeared on Marketing Insider Group. As a B2B marketer you’re constantly under fire. Between your executive team debating your budget to the sales team demanding BETTER leads and MORE opportunities, it’s like the hunger games out there. Now more than ever, demand generation and content marketers are worried about failing to meet […]