*This guest post has been provided by Jason Hekl, Co-Founder and Principal of Marketing Converts Optimizing Demand Generation Performance with Funnel Diagnostics When I first arrived on the scene as a demand marketer over a dozen years ago, I did so armed with a spreadsheet model for the funnel I was going to fill with […]
Mighty Guides and NetLine Corporation teamed up to co-sponsored the new book, 9 Experts Rethinking Demand Generation. The book gathers controversial perspectives and new strategies from top demand gen thought leaders to help tackle the business-to-business marketplace. Brent Adamson, Principle Executive Advisor at CEB (now Gartner) and co-author of The Challenger Sale: Taking Control of the Customer […]
In early September, NetLine Corporation launched a new predictive lead generation form technology. This technology was applied across the entire NetLine B2B Content Syndication Lead Generation Network for all publishing partners. The update focused on streamlining the data capture experience of the forms to decrease abandonment rates and accelerate the leads generated on behalf of […]
Data shows that today’s buying decisions are mostly collaborative, consensus-driven activities that involve groups of people with different roles in the organization, and the size of those buying groups is growing. In most cases, the major contribution of the C-Suite executive is to accept the judgement of his or her buying group before signing a […]
As soon as you set foot into Cleveland’s airport, there’s no denying you’ve arrived at the crossroads where eager business minds grappling to understand their role in content marketing meet those vying to defy conventional perceptions. In its sixth installment, Content Marketing World delivered 4 days of inspiring speakers, engaging vendors, and mind-freeing networking opportunities. […]