In a previous post, we covered how to get the sales handoff right and why first-party and validated buyer data is essential in this process. It’s important to realize that although intent data has played a major role in discovering and nurturing leads before being handed over to sales, its job isn’t finished at that […]
In the infinite digital cosmos, there exists a darkness where messages go to be lost forever. The B2B Black Hole. Like the very vacuum of space itself, this phenomenon absorbs every misplaced campaign, every forgotten ad, and every jettisoned content piece—threatening to push even the best marketing programs into the engagement-less void. What is the […]
According to McKinsey, 71% of consumers expect companies to deliver personalized interactions. And 76% get frustrated when this doesn’t happen. Modern buyers have come to expect—no, crave—personalized experiences in their buying journeys. Being able to meet those expectations could mean gaining an edge over the competition, creating more deals in less time. One way to […]
Unless you’re Beth Harmon from The Queen’s Gambit, navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. With an average of between six to ten decision-makers in each account according to Gartner, each with their unique goals and interests, it’s no small feat to align all the pieces. And it’s […]
INTENTIVE shortens B2B sales cycles and simplifies life for both marketing and sales professionals. By delivering unparalleled business insights via buyer-level intent signals and behaviors, INTENTIVE truly accelerates sales outcomes. But none of this matters unless you’re able to actually get your hands on the buyer-level intent insights the platform offers. Using INTENTIVE’s Buyer-Level Insights […]