Category Archives: First-Party Data

How To Get The Handoff To Sales Right: Why First-Party And Validated Buyer-Level Data Is Essential For Effective Qualification

The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. Sales, conversely, pulls its collective hair out whenever marketing overpromises and underdelivers on quality buyer-level information. It’s a tango that has resulted in many stepped-upon toes and many unrequited opportunities. So why […]

What Insights And Benefits Can B2B Intent Data Provide?

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. In this post, we’ll take a closer look at what sort of insights B2B intent data can provide marketers and sales professionals, along with some […]

Introducing INTENTIVE: B2B’s First and Only True Buyer-Level Intent Platform

Since 1994, NetLine has processed billions of first-party data points as business leaders around the world engaged with content to make better-informed decisions. Yet, despite what we’ve delivered, we knew there was more out there. Specifically, your buyers. Your Buyers Are Out There With nearly 15k+ pieces of content on the platform, a given customer’s […]

How Surging Demand Drove 18.8% Growth: NetLine’s 2023 B2B Content Consumption Report

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category, we’re ecstatic to announce the 7th edition has been released. Introducing the 2023 State of B2B Content Consumption and Demand Report for Marketers If there’s one […]

Celebrate! NetLine’s 6th Annual B2B Content Consumption Report Wins Award for Best Research

The Emmys. The Tonys. The Oscars. The Finnys. It’s Award Season, friends (#AwardSzn), and NetLine has been included in the fun! Our 6th Annual B2B Content Consumption Report Won a Finny Award Recently, NetLine presented at B2BMX 2023 and was invited to attend The Killer Content Awards. Demand Gen Report, the host of the event, […]

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