Category Archives: First-Party Data

In Space, No One Can Hear You Click

In the infinite digital cosmos, there exists a darkness where messages go to be lost forever. The B2B Black Hole. Like the very vacuum of space itself, this phenomenon absorbs every misplaced campaign, every forgotten ad, and every jettisoned content piece—threatening to push even the best marketing programs into the engagement-less void.  What is the […]

How to Use Buyer Intent Data to Boost Results (Without Being a Creep)

According to McKinsey, 71% of consumers expect companies to deliver personalized interactions. And 76% get frustrated when this doesn’t happen.  Modern buyers have come to expect—no, crave—personalized experiences in their buying journeys. Being able to meet those expectations could mean gaining an edge over the competition, creating more deals in less time.  One way to […]