David Fortino, Senior VP of Audience and Product at the NetLine Corporation, joins the Content Pros Podcast hosts Jeffrey L. Cohen, from Oracle, and Randy Frisch from Uberflip, to share his approach to achieving lead generation success with content distribution and personalization in the new episode, “Why Content Distribution Matters More Than Curation”. In the […]
B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. Inbound marketing is an obvious and must have strategy for all corporate websites, no disagreement there; however, that is simply one piece of the pie. You’ve created content, published it in the “Resources” section of your website, gated the […]
Content Marketing World brings together some of the brightest minds in marketing from around the world across a wide array of industries, markets, and verticals. This year, as an event sponsor, we had the pleasure of meeting with an exceptional list of B2B content marketers, demand generation strategists, and executives looking to power forward into […]
Ann Handley’s got the inside scoop from Denmark on LEGOs, Joe Pulizzi wants marketers to get in or get out, Michael Brenner prefers to digest content while sitting down, Chad Pollitt wants everyone to know that marketing will not solve sales problems, find out if you’re in Matt Heinz’s target audience, and more entertaining Q&A […]
It’s time to make your content work smarter, not harder. In two weeks the top minds in marketing will come together in Cleveland for the largest content marketing event on the planet…and we want to know — will you be there? We believe in the power of content (especially when it comes to b2b demand […]