Human Resources professionals have had quite the last few years, huh? Given the circumstances of the past two-plus years, a great deal has changed for and been asked of our Human Resources colleagues, while we, the professionals who aren’t working in HR, looked to them to help us figure out all of the insanity set […]
This past summer, LinkedIn’s B2B Institute published a study in unison with the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science. The study focused on the effectiveness of advertising and began with quite a bang. “Up to 95% of business clients are not in the market for many goods and services at any one […]
Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. This year, in our sixth edition, we’ve not only raised the bar, but we’ve also delivered an entirely new set of must-see data points to the party. Introducing the […]
Search volume for Account-Based Marketing, better known as ABM, has essentially doubled in the past 5 years. One of the primary reasons interest in ABM has skyrocketed (which we shared last year) is simple: ABM delivers results. But what kind of results are Marketers actually seeing? What’s the true impact they’re experiencing? Where should others […]
Intent data is one of the hottest topics in the marketing world. As COVID-19 forced us apart, employees dispersed from centralized offices, creating a new type of challenge for businesses: How do we reach buyers when they’re not gathered in one location? Fortunately, we know the solution: Studying and understanding buyer-level intent data. NetLine’s Intent […]