Gone are the days of generic content and ads that lacked any semblance of segmentation. When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale. Content personalization marketing […]
Unless you’re Beth Harmon from The Queen’s Gambit, navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. With an average of between six to ten decision-makers in each account according to Gartner, each with their unique goals and interests, it’s no small feat to align all the pieces. And it’s […]
INTENTIVE shortens B2B sales cycles and simplifies life for both marketing and sales professionals. By delivering unparalleled business insights via buyer-level intent signals and behaviors, INTENTIVE truly accelerates sales outcomes. But none of this matters unless you’re able to actually get your hands on the buyer-level intent insights the platform offers. Using INTENTIVE’s Buyer-Level Insights […]
B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that […]
As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? In this post, we will explore the essential skills, competencies, internal processes, technologies, and tools that B2B marketers need […]