Buying in 2025 is chaotic. Today’s buyers are contending with economic uncertainties, decision-making complexities, and ever-growing buying committees (59% of which now involve four or more stakeholders). That’s what makes Forrester’s theme for its annual summit so poignant. TL;DR: Why Should You Care? NetLine is leading two sessions to help marketers navigate lead generation and […]
NetLine has debuted a brand-new tool built to empower marketers and sellers: Audience Insights. Audience Insights provides visibility into what your buyers are actually doing and delivers it directly to your inbox for free. Sounds great, right? That’s because it is. What You Get with Audience Insights Your buyers are everywhere, and you need data […]
There’s a shift occurring; in our businesses, homes, and media. You all see the signs. Things are changing all around us… The Holiday season is upon us! 🎅❄️☃️🎆 I love this time of year, personally. It means time with family and some high-quality excuses for whipped cream consumption. For B2B marketers, however, we mistakenly believe […]
Artificial Intelligence is hot in the streets. Straight gas. Sigma. (I haven’t yet adjusted to being in my mid- late-thirties.) Anyway…AI is one of the most talked about topics in the world. One search for “artificial intelligence” on Twitter (I’m not calling it X) and you’ll be introduced to articles on how AI is shaping the […]
A few weeks ago, a colleague asked: “What does a good marketer really ‘look’ like?” (Obviously, we’re not talking about appearance here, folks.) After initially responding to myself internally with the thought of, “That’s easy, I can answer that,” I stopped. Of course, I could answer it, but that is a terrific question. How often […]