B2B buyers are under pressure. (Cue Bowie and Queen.) Their wallets are lighter, their teams are leaner, technology is outpacing adaptation, and thanks to the proliferation of AI, security risks have never been greater. But here’s what’s fascinating—and actionable—about this chaos: it’s creating patterns that smart content marketers can leverage. So, how do we get […]
The sun is setting at 4:45 PM (for now), and Vince Guaraldi season is fully upon us. This can only mean one thing: B2B marketing is over for 2025! I’m kidding, of course. (Seriously, don’t stop your marketing efforts.) B2B marketers love a good excuse to go dark in December. I can think of three […]
This article is based on insights from Chapter 1 (“Precision Targeting Starts Here”) of the Marketing Mastery Workbook, 2nd Edition. You can request your copy today. For decades, the funnel has been the marketer’s favorite metaphor. Neat, linear, and easy to explain to executives, the funnel promised that if you poured in enough leads at […]
What do people want? What do people do? Despite literal yottabytes of data constantly flying around us, many marketers feel they don’t really understand what their target audiences want or do. And that’s troubling. So how do we solve this? Simply, to identify what our audiences wants, we must understand what they are already doing. […]
NetLine has debuted a brand-new tool built to empower marketers and sellers: Audience Insights. Audience Insights provides visibility into what your buyers are actually doing and delivers it directly to your inbox for free. Sounds great, right? That’s because it is. What You Get with Audience Insights Your buyers are everywhere, and you need data […]