That’s a wrap on the first-ever #B2BSMX! Combining three separate events, Flip My Funnel, REVtalks, and Demand Gen Summit, this two-day conference held networking and learning opportunities around every turn (also plenty of opportunities to gawk at the beautiful details of the brand-new venue, the Boston Encore). With over 1,000 Marketing and Sales professionals in […]
Is your ABM approach disconnected from your lead gen goal? The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. Sticking with the herd, not bothering to ask the necessary questions to understand what’s best for your company, is a mistake you […]
Every year, we spend weeks scanning a year’s worth of data from millions of downloads across our network. While that sounds like a lot of number-crunching for the B2B marketer, we did all the work making it digestible and useful. This data reveals one-of-a-kind insights year over year about how professionals are engaging with content […]
With Account-based Marketing on the rise, it’s crucial to revisit the fact that as an idea and practice, ABM is not new. However, the deployment practices have greatly evolved to mirror the need for highly-targeted, quality lead generation. It’s not enough to merely target a list anymore. You need to also speak with personalization and […]