Unless you’re Beth Harmon from The Queen’s Gambit, navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. With an average of between six to ten decision-makers in each account according to Gartner, each with their unique goals and interests, it’s no small feat to align all the pieces. And it’s […]
INTENTIVE shortens B2B sales cycles and simplifies life for both marketing and sales professionals. By delivering unparalleled business insights via buyer-level intent signals and behaviors, INTENTIVE truly accelerates sales outcomes. But none of this matters unless you’re able to actually get your hands on the buyer-level intent insights the platform offers. Using INTENTIVE’s Buyer-Level Insights […]
Buyer-level intent data allows sales teams to cut down on the amount of time they spend prospecting, doing cold outreach, and waiting weeks to hear from prospective buyers. Leveraging buyer-level intent simplifies the lives of everyone involved in the sales process—especially the consumer, who gets a more tailored group of messages that better suit their […]
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker John Wanamaker was considered to be a marketing guru long before there were marketing gurus. (It would have been a real treat to see him use Twitter.) But Mr. Wanamaker had a great point. […]
Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. How Jacqueline Schklar Builds B2B Buzzword-Less Strategies Cutting through marketing buzzword noise and delivering big […]